Salvador Dalí Gold-Plated Melting Clock Brooch

Wearable art that’s as playful as it is iconic.

The Gold-Plated Melting Clock Brooch is inspired by the symbolic motifs of fluidity that Salvador Dalí captures in The Persistence of Memory (1931), a treasured work in MoMA’s collection. It has the shape of a limp watch, which the artist once described as “the camembert of time,” making a comparison to soft, overripe cheese. Designed by family-owned Spanish jewelry brand Joidart, this 24k gold-plated brass piece can be worn to make a subtle surrealist statement or styled with the matching cuff, earring or necklace for extra impact. The Salvador Dalí Gold-Plated Melting Clock Brooch measures 1.57l x 0.63"w.